Boundary Access Systems commissioned a responsive business website to present its fencing, gates, turnstiles, Armco barriers and handrail systems to construction, industrial and education buyers.
We structured the website around its core solutions and sectors, with a projects area for future installation work and clear routes for visitors to send their site requirements to the team.
B2B service website and enquiry journey
Turning a specialist service range into clear buyer routes
The business context
Boundary Access Systems installs perimeter-security, vehicle-barrier and access-control systems. Its website needed to explain a technical range to people responsible for construction, industrial and education sites without forcing every visitor through one generic services page.
The website requirement
The agreed structure covered the company, fencing solutions, gates, turnstiles and speed gates, Armco barriers, key-clamp handrails, sectors, projects and contact. It also needed an enquiry route for prospective customers to share project requirements.
What DWD built
We created a responsive service-led website with dedicated solution and sector routes, space for installation projects and a quote journey connected to the information a B2B buyer is likely to need.
How the customer journey works
Visitors can begin with a product or the type of site they are responsible for, move into relevant detail, review project imagery and then contact the team with a clearer requirement. That structure gives future project content a useful place in the sales journey instead of treating it as a separate gallery.
Planning a service-led or B2B website? See our web design approach or tell us what the website needs to achieve.
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